Poster booth
W2.0m × H2.4m
For labs, student projects, and startups
¥50,000
Excl. tax · per exhibit
- Poster panel display
- 1 table
- Company name board
- Listing in the exhibitor directory
HuRoC EXPO 2026 / EXHIBITOR PROSPECTUS
On the eve of physical AI and humanoids
descending into everyday life,
meet the future in Ota City
A co-creation exhibition that bundles robotics, humanoid mass production, AM, AI,
and Ota City manufacturing into a single day, under the theme of
"humans and robots coexisting." A once-a-year place where decision-makers, researchers, and people on the ground stand on the same field
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Date
2026.07.17 Fri
10:00 – 17:00
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Venue
Ota City Industrial Plaza PiO
Main Exhibition Hall · 2 min from Keikyu Kamata
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Admission
Free
Pre-registration required
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Countdown
46 days
until the event
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Target categories
6+
Robotics / Humanoid / AM / AI / Mfg / Research
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Concurrent programs
3
Keynote · special lectures + 2 panels
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Exhibit plans
5
From Poster to Platinum
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Admission
Free
Pre-registration required
Why exhibit
Not an industrial trade show, but
a designed "co-creation field."
The value of exhibiting at HuRoC EXPO is not "visitor numbers" but "the quality of who you meet" and "what continues afterward." We don’t let it end on the day — through media.huroc.org and the HuRoC community, we build a pathway for results to emerge in the six months to a year after exhibiting.
- 01 Decision-makers
Meet the decision-makers driving humanoid social implementation
R&D and executive leaders from manufacturing, research institutions, local government, startups, and VCs gather in Ota City. In a single day, the distance from casual conversation to joint-validation projects is short.
- 02 Narrative
Speak within the context of "humans and robots coexisting"
Not through the logic of an industrial trade show, but edited as a co-creation media platform that spans daily life, society, and industry. You can reframe and present your technology within the context of "future living."
- 03 Stage
Broadcast live on the day through stage and panel sessions
Keynotes, special lectures, and panels share the same venue as the booths. A pathway designed so you can amplify your message in parallel with your exhibition booth.
- 04 Media
Amplify your booth before and after with HuRoC Media
Exhibitor feature articles linked to media.huroc.org, a social media package, and post-event reports. We prepare a mechanism that keeps generating leads before and after the day of the show.
- 05 Network
Match directly with the Ota City manufacturing network
Hosted in Ota City, one of Japan’s leading clusters of small factories. We connect you on real sites — from searching for prototyping, chassis, and precision-machining partners to securing fields for PoCs.
- 06 Co-creation
A place to design "how robots are used," together
A space to study and experience robots together with visitors before users actually use them. Through HuRoC’s original "Useware (the design of usage)" philosophy, we help update the questions exhibitors bring.
Audience
Who are
the visitors?
A profile estimated from the options in visitor pre-registration and the track record of past HuRoC-related events. From decision-makers and frontline leaders in manufacturing to researchers, students, startups, local governments, and media, the stakeholders of robot social implementation gather in a single day.
Decision-maker ratio
40%+
Referencing standard figures for similar exhibitions
Main roles
- · Research · development · design
- · Manufacturing · production engineering
- · Management · business planning
- · Materials · procurement
- · Sales · marketing
- · Quality · standards · standardization
Expected industry breakdown
- Electrical · electronic machinery · tools 25%
- Precision machinery · metalworking 20%
- Research · universities · educational institutions 15%
- Automotive · parts 12%
- Trading · wholesale · distribution 10%
- Medical · care · public sector 8%
- Startups · VCs 6%
- Media · government 4%
Target categories
Exhibition categories
The venue’s Main Exhibition Hall is laid out along six category axes. If your business spans multiple categories, we place you in the optimal zone in consultation with the office.
- Robotics
Robotics (general)
Mobility / industrial arms / medical support / teleoperation / humanoids / disaster response
- Humanoid
Humanoids
Mass production · core components · control · sensors · AI × robot control
- AM
AM (additive manufacturing)
3D printers / processing & scanning / related organizations / materials & equipment
- AI
AI / simulation
Sim-to-Real / virtual environments / AI learning / control systems
- Mfg
Ota City / small-factory collaboration
Precision machining / chassis fabrication / prototyping & small-lot production
- Research
Universities & research institutions
Research seeds / prototypes / industry-academia projects
Plans & pricing
Exhibit plans
From labs and student projects to flagship displays by mass-production companies, 5 plans (excl. tax). Prices include listing in the exhibitor directory, basic decoration, and power.
Standard booth
W2.5m × D2.0m × H2.4m
The most basic booth — for displays, demos, and meetings
¥180,000
Excl. tax · per exhibit
- Basic decoration · company name board
- 1 power outlet
- 2 lights
- Listing in the exhibitor directory
- Introduction in the pre-event visitor DM
Gold (2 booths)
Standard booth × 2 units
For companies wanting space for real-machine displays plus meetings
¥360,000
Excl. tax · per exhibit
- Decoration, power, and lighting for 2 standard booths
- Exhibitor feature article (HuRoC Media)
- Social media feature × 1
Gold (3 booths)
Standard booth × 3 units
For companies lining up large machines or multiple product lines
¥540,000
Excl. tax · per exhibit
- 3 standard-booth units
- Stage slot (5-min pitch slot, by lottery)
- Social media feature × 2
Platinum
W4.0m × D5.0m × H2.4m
Priority placement in the central venue area
¥720,000
Excl. tax · per exhibit
- Large-area booth (4 power outlets, 8 lights)
- Banner during keynote / special-lecture time slots
- Exhibitor feature article + 1 video
- Priority allocation of media interview slots
* Prices exclude tax. Additional decoration, equipment options, and shipping costs are separate. For the latest pricing, please contact the office.
Same-day program
Concurrent program
In parallel with the exhibition booths, keynotes, special lectures, and panel discussions are held on the Main Stage. Exhibitors can display and broadcast at the same time, within the venue.
- 11:00 Panel AM
Panel discussion, morning session
Robots and AM driving the transformation of manufacturing (tentative title)
Hiroyuki Hoshino (HuRoC Representative) × Shinya Kirihara (SIGMAXYZ), and others
- 13:30 Keynote
Keynote / special lectures
Future outlook from experts in AM engineering and robotics
Experts from universities and standardization bodies
- 14:00 Panel PM
Panel discussion, afternoon session
Start your neighborhood robotics, today! (tentative title)
Practitioners connecting the fields of social implementation, local government, and education
Application flow
Five steps to
your exhibitor application
- 01
Submit the exhibitor application form
Submit your exhibition overview (200–300 characters) and an introductory document (PDF, max 5MB) via the form, under your corporate or organization name
- 02
Individual consultation (optional)
A 30-minute online consultation with the office. We walk alongside you on plan selection, booth layout, and sharpening your theme
- 03
Office review · confirmation
Confirmation notice after agreeing to the exhibition terms, anti-social-forces clause, and personal-information handling
- 04
Booth design · decoration adjustment
Finalize booth location, decoration, power and lighting options, and the transport and load-in schedule
- 05
Attendance support · on-site operations
Pre-event DM, social media, and HuRoC Media linkage. On the day, the venue operations team walks alongside you
Organizers & partners
Organizers & operating partners
HuRoC Executive Committee / HuRoC EXPO Office
- otuA Inc.
- Digital Hollywood University
- SIGMAXYZ
- AMX
FAQ
Frequently asked questions
Q. Are there slots for startups or student projects?
The Poster booth (50,000 yen, excl. tax) is intended for labs, student projects, and startups. We also offer priority slots for companies founded within the past three years and for student groups, so please consult with us individually.
Q. Can overseas companies exhibit?
Yes. We provide individual consultations and guidance on exhibitor application documents in English.
Q. Can we use custom decoration or bring in our own materials?
For the Standard booth and above, custom decoration and bringing in your own materials within the specified size are possible. We ask for advance confirmation by the office.
Q. When is the application deadline?
The application deadline is planned for early June 2026. Because placement is confirmed in order of application, we recommend applying early.
Q. Are there cancellation fees?
Cancellations after confirmation incur a fee based on the number of days before the event date (until 60 days prior: 30% / until 30 days prior: 50% / within 30 days: 100%). Please see the exhibition terms for details.
Q. We would like the latest figures on the number of exhibitors and expected visitors.
For the latest application status, the expected visitor profile, and past coverage records, please contact the office by email.
Your next move,
from the application form
Exhibitor applications are accepted through the official form. After you apply, the HuRoC office walks alongside you in individual consultations on plan selection, booth layout, and sharpening your theme. For questions at the consideration stage, feel free to reach out by email.
Exhibitor inquiries: [email protected] / General contact: [email protected]